Opportunity: eCommerce and Digital Marketing Manager
The eCommerce Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for our growing collection of hotels. This is a remote position.
Position Requirements
- Manage and drive overall digital marketing strategies including search engine optimization (SEO), search engine marketing (SEM), and social presence (social reputation and social media).
- Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
- Provide local market insights and recommendations.
- Analyze and report monthly digital performance metrics and broader hotel performance data to stakeholders.
- Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnership with the Revenue Management Department.
- Direct local marketing initiatives such as Google My Business, Yahoo, and Bing listings.
- Lead project life cycle through requirements gathering, design, development, testing, and launch.
- Support Sales and Revenue Department regarding promotional and tactical marketing, e-Tools, and electronic media.
- Provide eCommerce and digital marketing communication, education, and training to geographically diverse portfolio of hotels.
- Research and help to identify business opportunities for technologies and tools which enable operational efficiencies and report findings and conclusions.
- Constantly update job knowledge by participating in educational opportunities (conference, workshops, and industry events), reading professional publication, and maintaining network of industry players.
Experience
- 2-3 years of Internet marketing or eCommerce experience in hospitality industry or related field.
- Bachelor’s Degree in Hospitality or Hospitality marketing a plus.
- Strong project management skills required.
- Strong understanding of traditional and online marketing.
- Content Management and web analytics experience.
- Knowledge of website production with a firm grasp of website fundamentals.
- Ability to independently manage multiple tasks and projects.
- Two or more years’ experience analyzing and reporting web traffic and eCommerce sales metrics.
- Fully up to date on current eCommerce sales tools and techniques.
- Website development experience a plus.
- Willingness to travel.
HHM Benefits and Perks
- Competitive wages for full time and part time opportunities
- Medical, Dental and Vision Health Insurance
- Paid Time Off
- 401k Company Match
- Free Basic Life Insurance
- Travel Discounts
- Commuter Transit and Commuter Parking Benefits
- Employee Assistance and Wellness Program
- Educational/Professional Development
- Referral Bonus Program
Work Environment and Context
- Work schedule varies and may include working on holidays, and weekends.
- Requires standing for extended periods, walking, pushing, lifting up to 25, bending and reaching.
What We Believe
People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It
