Position Summary:
HHM is looking for a self-starting individual who has an entrepreneurial spirit with expertise in digital marketing and project management including search engine optimization, search engine marketing, email marketing, pay per click advertising, eCommerce distribution channels, local marketing, social media and mobile eCommerce and marketing. The eCommerce Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded (Hyatt, Hilton, IHG and Marriott) hotels within the HHM Portfolio. This position reports to the Director of eCommerce for the Branded Portfolio. This position will lead and execute all branding, digital marketing and eCommerce activities, working cooperatively with the HHM eCommerce Team, Director of Sales, Director of Revenue Management, General Manger, Regional HHM Support Team and Digital Agencies to achieve and exceed property financial web direct goals.
Essential job functions include:
- Manage and drive overall digital marketing strategies including search engine optimization (SEO), search engine marketing (SEM), and social presence (social reputation and social media)
- Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnership with the Revenue Management Department
- Digital asset (photography, 3D tours and video) management
- Oversee/Manage social media services/agencies and engagement including content, blog, marketing, advertising and performance measurement
- Direct, support, deploy, and measure monthly email marketing deployments
- Analyze and report monthly/quarterly digital web direct, online travel agency performance metrics and broader hotel performance data to stakeholders.
- Facilitate and align all hotel branding with current branding guidelines and initiatives
- Lead and assist in project life cycle through requirements gathering, design, development, testing, and launch
- Support Sales and Revenue Department regarding promotional and tactical marketing, e-Tools, and electronic media
- Maintain clear lines of communication with property leaders, Internet marketing vendors, and Revenue Management team members
- Provide eCommerce and digital marketing communication, education, and training
- Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability
- Constantly update job knowledge by participating in educational opportunities (conference, workshops, and industry events), reading professional publication, and maintaining network of industry players
Successful candidate will possess the following:
- 4 years of Internet Marketing or eCommerce experience in hospitality/travel industry or related field
- Associate or Bachelor’s Degree in Marketing, Hospitality or Hospitality Marketing a plus
- Experience with Marriott, IHG, Hyatt and/or Hilton marketing programs and systems a plus
- Strong project management skills required
- Strong understanding of traditional and online marketing tactics and strategy
- Familiarity with design software preferred
- Content management and web analytics experience
- Knowledge of website production with a firm grasp of website fundamentals
- Ability to independently manage multiple tasks and projects
- Demonstrates self-confidence, energy, and enthusiasm
- Two plus years’ experience analyzing and reporting web traffic and eCommerce sales metrics
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